Jim Offner writes in The Packer,
“Buy local” is gaining prominence in the potato and onion businesses, according to marketing strategists.
“Buy local is an important piece that our industry participates heavily in,” said Tim O’Connor, chief executive officer of the Denver-based U.S. Potato Board. “There’s a lot of effort there. I see it used real well by retailers.”
Of course, the strategy comes with a natural impediment, O’Connor said.
“The challenge is it’s seasonal,” he said. “If a retailer in New York wants to feature New York-grown potatoes, they have a window they’re available (and) then they have to get them from somebody else. So it’s heavily used but is very seasonal in most markets.”
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